The “I Yield” campaign is based on a simple principle. #WeAreTheProblem and #WeAreTheSolution. In a time where blame, fault, innocence and guilt lead the conversation, we are attempting to change the dialogue. What can we as individuals commit to right now to create a safer, more peaceful and free flowing transportation experience. So we ask you, how are you managing your momentum? Will you take the pledge? Will you Yield to Life?